More than six decades ago, a visionary entrepreneur, Mr. Hiro Asandas Daryanani, laid the foundation for what would become a household name in baby and children's apparel. With a deep passion for quality and a desire to provide Filipino families with products that met international standards, he built New Creation Manufacturing in 1959. His dream was simple yet powerful—to craft clothing and essentials that parents could trust, ensuring that every child was wrapped in comfort and care.
As the years passed, his commitment to excellence became the guiding force of the company. In 1972, the next chapter of this legacy unfolded with the launch of Hello Dolly, a brand created to give infants and toddlers the softest, safest, and most thoughtfully designed clothing. What started as a single brand quickly grew into a family of trusted names, each catering to different needs while staying true to the same promise of quality.
The 1980s and 1990s saw New Creation Manufacturing expand its reach beyond the Philippines, bringing its proudly Filipino-made products to markets in Europe, Japan, UAE, Saudi Arabia, New Zealand, and Australia. The brand’s growing reputation for craftsmanship even led to collaborations with Disney, Barbie, Snoopy, and other internationally recognized names, proving that Filipino innovation could stand on the global stage.
With each generation, the business continued to evolve. Under the leadership of Mr. Ravi Daryan, the second-generation Chairman, and now with Mr. Anil Daryanani as President, the third generation carries forward the family’s vision. More than just a company, New Creation Manufacturing is a legacy—one that continues to provide families with thoughtfully made, high-quality baby and kids' essentials, created with the same love and dedication that started it all
